Most AI ad tools stop at Meta and a single ROAS number. Ephermal builds review-ready Meta and Google Search campaigns and puts product-margin context beside performance.
From €89/monthNo agency neededBuilt & based in Germany
€89/mo vs €3K agencies·Real keywords not just Meta·Profit Tracker true margin, not just ROAS·Competitor Radar search active Meta ads·Revenue Tracker rolling revenue + MER·Review-first campaign workflow·AI-written ad scripts·Cancel any time·Shopify native integration·€89/mo vs €3K agencies·Real keywords not just Meta·Profit Tracker true margin, not just ROAS·Competitor Radar search active Meta ads·Revenue Tracker rolling revenue + MER·Review-first campaign workflow·AI-written ad scripts·Cancel any time·Shopify native integration·
Free, no signup required
Analyse Your Store Now.
Paste your store URL. In seconds, see the exact brand brief, color palette, and ad strategy Ephermal would build for you, for free, right now.
Built with a clear goal
Trying to hit your first €10K month?
Ephermal is built for early-stage Shopify stores: brands doing €0 to €5K a month who want to grow fast without burning budget on trial-and-error. Not yet at €10K? That is exactly who we built this for. Already past it? Ephermal scales with you.
Just launched
Turn product context into a review-ready campaign draft, then decide what gets created in your ad account.
€1K – €5K / month
Compare campaign signals with product-margin context before deciding what to test next.
€5K – €10K / month
Use attributed performance, break-even ROAS, and estimated contribution margin to make more informed budget decisions.
€10K+ / month
Compare Meta and Google, review recommendations, and approve bulk status or budget changes from one workspace.
The Old Way
€3,000–€8,000/month to an agency that barely knows your store
Or €400–€800/month burned on trial-and-error alone
Generic creatives from a template library nobody clicks
Weekly agency reports with no real-time visibility
You explain your store to a stranger, again and again
The Ephermal Way
From €89/month, less than one wasted test campaign
Review-ready campaigns created paused by default
Real UGC-style ads built from your actual products
Product margin and break-even ROAS beside ad signals
You review every campaign and live-spend change
Every ad will finally explain itself.
AdLucid is the intelligence brain behind Ephermal. It joins ad delivery, creative behavior, store economics, and verified outcomes so every new decision starts with more evidence than the last.
Our new Intelligence model Daily read-only analysis
Creative contextFatigue is read with delivery, CTR, ROAS, and age
Closed learning loopApplied plans are evaluated against later outcomes
Every verified result returns to AdLucidThe next campaign starts with more evidence
See the whole systemRead campaigns, ads, creatives, products, search intent, attribution, and unit economics together.
Find the actual constraintSeparate creative fatigue from offer, audience, landing-page, tracking, or profitability problems.
Keep control of every changeAnalysis runs daily. Budgets, status, targeting, creative, and keywords move only after you decide.
Not another vanity score. A closed learning loop for every campaign.
ObserveValidateDiagnoseRecommendRemember
How it works
From store context to a reviewed campaign.
Connect your accounts, generate a draft, check every claim and setting, then create it paused in the ad platform. You decide when spend starts.
1
Connect Your Store
Connect Shopify via OAuth, then link Meta Ads (all plans) or Google Ads (Growth+). Account permissions and provider approval times vary.
2
AI Reads Everything
Ephermal imports product context and uses it to propose an advertising strategy. Review the product, audience, budget, keywords, and copy before saving.
3
Ad Content Built for You
Creator-style scripts, hooks, headlines, and copy generated from your actual products, not a template library. Every creative is specific to your store, your audience, and what's in stock.
4
Create Paused, Then Enable
Approved campaigns are created paused in Meta or Google. Connected performance data and on-demand analysis can inform your next move; enabling or changing live spend always requires your confirmation.
Specialized AI workflows available when you generate, analyse, or ask Auren
Your full ad engine. One flat price.
Build Meta and Google Search campaign drafts, compare ad signals with margin context, and search active competitor ads from the Meta Ad Library. Recommendations support your judgment; they do not guarantee outcomes.
Store Intelligence
Ephermal imports product, pricing, inventory, and bestseller context through Shopify. Refresh or sync before generating when catalog details have changed.
AI Content Engine
Creator-style scripts, hooks, headlines, and ad copy generated from your actual product catalog. Every brief is unique to your store, not pulled from a template library.
Meta Ads Automation
Build copy, audience, budget, and ad variants, review them, then create the campaign paused through the official Meta Marketing API. You confirm separately before delivery starts.
Google Search Ads
Launch Google Search campaigns that show up when your customers actively search for what you sell. Ephermal handles keyword research and match types, negative keywords, ad copy, and ad extensions. Growth+ only.
Audience Intelligence
Build custom or lookalike audiences through Meta and check the Pixel status reported by your connected account before relying on conversion signals.
AI Copywriting Agent
Headlines, descriptions and CTAs are generated from your product context and the campaign strategy library. Review factual claims, tone, and policy compliance before launch.
ROAS Optimisation
Pull connected campaign performance and run the optimizer to review pause, hold, or scale recommendations before applying any live change.
Creative Fatigue Detection
Run Creative Fatigue analysis to review frequency, CTR, age, and available performance signals, then decide whether a creative needs a new variant.
Multi-Platform Reporting
One view across connected Meta and Google Ads accounts. Refresh campaign ROAS, CPM, CTR, spend, and conversions without manual exports.
Your catalog. Ready for each draft.
Ephermal connects to the official Shopify Admin API and imports product, pricing, inventory, and bestseller context. Refresh the catalog before generating when store details change; existing ads are not silently rewritten.
Product Catalog
Import · Refresh · Catalog context
Admin API
OAuth 2.0 · Secure · Official
Official Shopify Admin API, no scraping or middleware
Product, pricing and inventory import with explicit refresh
Bestseller and collection detection for smarter ads
Secure OAuth 2.0, your store token never leaves Supabase
Powered by
Facebook & Instagram, natively integrated.
Ephermal connects directly to Meta's official Ads API, the same infrastructure used by the world's largest advertisers. No scraping, no third-party middleware. Your campaigns run natively inside Meta's ad platform, even on day one.
Facebook
Feed · Stories · Reels
Instagram
Feed · Stories · Reels
Native Meta Ads API: no third-party middleware
Automated campaign creation & budget management
Meta Pixel tracking, monitored so you know it's actually firing
Multiple copy variants prepared for your review
Google Search Ads, done properly.
Unlock Google Search campaigns on Growth and Scale. Ephermal connects to the official Google Ads API, builds Manual CPC search drafts with controlled match types, negative keywords, and ad extensions, then pulls connected performance metrics into your dashboard.
Search Network
Keywords · Match Types · Negative Keywords
Ad Extensions
Sitelinks · Callouts · Structured Snippets
Google Ads API: native campaign creation
AI keyword research from your product catalog
Negative keywords and ad extensions built into every campaign
Manual CPC drafts with explicit budget review
Available on Growth & Scale plans
Also powered by
Meet Auren
Your advertising strategist already knows what AdLucid found.
Auren turns the evidence behind every Lucid score into a conversation. Ask why profit fell, which campaign needs attention, or what to test next. It checks connected sources before it answers and keeps every live change behind your approval.
Live context
AdLucidScores, fatigue, recommendations
Meta + GoogleDelivery, spend, clicks, purchases
ShopifyProducts, COGS, margin, orders
MemoryApproved tests and measured outcomes
AurenConnected to AdLucid
Which campaign needs attention first?
Checking Lucid scores, contribution margin, and creative fatigue
Start with UGC Test · Broad. It is below break-even, its CTR has declined, and fatigue is elevated. Keep the current ad as a control and test one replacement hook before changing budget.
Human controlAuren can investigate and propose.
Budgets, targeting, status, keywords, and creative only move after you review the exact action.
You're probably optimising the campaign that's losing you money.
You spent €800 on ads and made €3,200 in revenue. Great ROAS. But your pre-workout costs €46 to make and land on the door. At €59 retail with 1.9% + €0.25 payment processing, every 4× ROAS order was bleeding you €3.12. Enter your real COGS and your variable costs, and Ephermal reports contribution margin rather than gross, so you see which products actually make money instead of which ones look good in the ROAS dashboard.
Enter COGS per product in seconds
Margin % and net profit calculated per SKU
Spot which products actually make money at a glance
Profit-per-ROAS-point surfaced in your dashboard
ROAS 4.1× · looks great
Pre-Workout 300g · €59 retail, €46 cost = 22% gross, 19.7% contribution. Break-even 5.07×, so a 4× order loses €3.12.
Real margin by product
Protein Powder 1kg68%
Shaker Bottle51%
Resistance Bands43%
Pre-Workout 300g22%
Budget shifted → Protein Powder 1kg (+€2,400/day)
How many tools are open in your browser right now?
Agencies charge €3,000–€8,000 a month to run your ads. Going it alone means burning budget on guesswork. Ephermal replaces both. AI reads your store and runs the whole operation for €89 a month.
Monthly Cost Estimate
Figuring It Out Alone
Every new Shopify store pays this price
Monthly
Adding up every month
DescriptionAmount
Ad spend burned testing wrong audiences€400.00
Freelance copywriter for ad scripts€300.00
Ad creative & video editing tools€79.00
Analytics & tracking subscriptions€49.00
Courses and YouTube ads tutorials€199.00
Your time: 10 hrs/week figuring it out€1,000.00
Monthly total
€2,027.00
That's per year
€24,324.00
No agency. No guesswork. Everything above, one tool.
Ephermal. €89/month.
No agency fees. No contracts. Cancel any time.
Under the hood
One brain. Seven specialists.
The Ephermal Orchestrator coordinates a team of specialized AI agents, each one built for a specific part of running your ad operation, so you don't have to learn any of it.
Orchestrator Agent
The core intelligence. Analyzes your store, plans strategy and coordinates every specialist agent in sequence.
Performance Signals
Ephermal tracks results across your campaigns and refines its strategy based on what actually converts in your category.
Full Transparency
See exactly what the AI decided and why. Approve creatives before launch. You are always in control.
What you actually get.
Paused
Default state for newly created campaigns
€89
Per month, a fraction of any agency retainer
2
Ad platforms automated: Meta and Google Ads
€0
Ad experience or agency contract required
“Your store doesn't need an agency. It needs a system.”
Ephermal
Built for small stores. Works as you scale.
Ephermal is designed for Shopify stores that want one workflow for product context, campaign drafts, connected performance data, and explicit approvals. It can support a first test or a larger multi-store workflow, but results still depend on the offer, creative, audience, budget, tracking quality, and market.
Straightforward billing
A monthly software subscription, separate from the ad budget you set with Meta or Google.
Direct founder access
Questions, setup, feature requests: you reach us directly. Not a support ticket queue.
Shape the roadmap
Your feedback drives what we build next. Early users have real influence on the product.
None of these quite fit? Agencies, multi-store operators and anything unusual, tell us what you need.Contact sales
Each plan includes monthly AI script credits as shown: hooks, headlines and ad copy generated from your product catalog, not finished video or image creative. Additional credit packs are available from inside your dashboard.
FAQ
Common questions
Do I need any ad experience to use Ephermal?
No experience required. Ephermal is built specifically for Shopify store owners who have never run a paid ad in their life. You connect your store, and the AI handles audience research, creative writing, campaign setup, and budget management. You review and approve. That's it.
My store is very new. Can I still use Ephermal?
Ephermal is designed for stores at the earliest stage. Whether you've made 10 sales or 10,000, the AI reads your catalog and builds a campaign strategy around what you actually have. The sooner you start running real ads, the sooner you find out what the market wants.
How much should I spend on ads to start?
You set your own ad budget. Ephermal never charges against your ad spend. Most early-stage stores start with $10–$30/day on Meta to test what converts. Ephermal's job is to make every dollar of that spend smarter: better audiences, better creatives, better signals on what to scale.
Do I need a Shopify store to use Ephermal?
Yes. Ephermal connects directly to Shopify via OAuth. After authorization, it can import products, pricing, inventory, orders, and revenue for the relevant dashboard tools. Refresh or sync before generating when your store data has changed.
Which ad platforms does Ephermal support?
All plans include Meta campaign creation via the official Meta Marketing API. Growth and Scale also unlock Google Search campaigns through the Google Ads API. Shopping, Performance Max, Display, and YouTube campaign creation are not currently supported.
How does the AI content engine work?
Ephermal reads your live product catalog and generates creator-style ad scripts, hooks, headlines, and copy tailored to your actual products. These are not templates. Every brief is written specifically for your store and audience. You review and approve before anything goes live.
Can I approve creatives before they launch?
Yes. Every creative generated by Ephermal goes through your approval queue first. You can approve, reject, or request a regeneration before anything is published to your ad accounts. You stay in full control at all times.
What is Competitor Radar?
Competitor Radar searches the Meta Ad Library for active ads in your niche. You enter a keyword or brand name and it surfaces what competitors are running right now. The AI then breaks down the hook type, target emotion, and CTA, then writes a counter-strategy so you can position against them before you spend a dollar.
How does profit-aware campaign optimisation work?
Enter product COGS and variable costs to see estimated contribution margin and break-even ROAS beside advertising signals. Those estimates can inform your campaign drafts and budget decisions, but Ephermal does not guarantee profit or change live spend without your approval.
How is billing handled?
Billing is handled directly through Ephermal via Stripe, separate from your Shopify billing. You subscribe monthly and can cancel any time from your dashboard. No agency fees, no hidden costs, no minimum contract.
Build the next campaign with better context.
Connect your store, review an AI-assisted draft, and decide when it is ready to spend.
