Ephermal connects your Shopify product margins to Meta and Google Search, so you can see which campaigns actually make money. Nothing spends without your approval.
From €89/monthCampaigns created pausedBuilt & based in Germany
Break-even ROAS from your real COGS·Google Search real keyword research·Profit Tracker true margin, not just ROAS·Competitor Radar search active Meta ads·Revenue Tracker rolling revenue + MER·Paused by default you approve every launch·AI-written ad scripts·Cancel any time·Shopify native integration·Break-even ROAS from your real COGS·Google Search real keyword research·Profit Tracker true margin, not just ROAS·Competitor Radar search active Meta ads·Revenue Tracker rolling revenue + MER·Paused by default you approve every launch·AI-written ad scripts·Cancel any time·Shopify native integration·
Your ad budget stays under your control.
Ephermal never launches a campaign or changes live spend on its own. Every step that costs money waits for you.
1
Ephermal recommends
It reads your store and ad accounts and drafts a campaign or a change, with the evidence behind it.
2
You review
Product, audience, budget, keywords and copy. Nothing is hidden behind a summary.
3
You approve
Approve, edit or reject. Rejecting costs nothing and the draft is kept.
4
Meta or Google executes
Created paused. Spend begins only when you enable it yourself.
Connected through official Shopify, Meta and Google APIs
We never see or store your platform passwords
Campaigns are created paused, every time
No live-spend change without your explicit confirmation
Revoke our access from your own account at any time
We do not use your store, customer, lead or advertising data to train AI. If you choose to make a UGC video, Higgsfield may use the product image and motion prompt you select, and the generated video, to improve its models. See our privacy policy.
Your data is stored in the EU, and you can delete your account and its data at any time
Paste your store URL. In seconds, see the exact brand brief, color palette, and ad strategy Ephermal would build for you, for free, right now.
Built with a clear goal
Trying to hit your first €10K month?
Ephermal is built for early-stage Shopify stores: brands doing €0 to €5K a month who want to grow fast without burning budget on trial-and-error. Not yet at €10K? That is exactly who we built this for. Already past it? Ephermal scales with you.
Just launched
Turn product context into a review-ready campaign draft, then decide what gets created in your ad account.
€1K to €5K / month
Compare campaign signals with product-margin context before deciding what to test next.
€5K to €10K / month
Use attributed performance, break-even ROAS, and estimated contribution margin to make more informed budget decisions.
€10K+ / month
Compare Meta and Google, review recommendations, and approve bulk status or budget changes from one workspace.
The Old Way
An agency retainer that costs more per month than most stores spend on ads
Or hundreds a month burned on trial and error alone
Generic creatives from a template library nobody clicks
Weekly agency reports with no real-time visibility
You explain your store to a stranger, again and again
The Ephermal Way
From €89/month, less than one wasted test campaign
Review-ready campaigns created paused by default
AI-generated UGC-style video drafts built from your actual products
Product margin and break-even ROAS beside ad signals
You review every campaign and live-spend change
Every ad will finally explain itself.
AdLucid is the intelligence brain behind Ephermal. With a configured Meta Pixel, it joins delivery, creative behavior, store economics, seasonal context, and verified outcomes so every new decision starts with more evidence than the last.
Creative contextFatigue is read with delivery, CTR, ROAS, and age
Two feedback pathsEvery plan is checked; applied plans are measured later
Every verified result returns to AdLucidThe next campaign starts with more evidence
See the whole systemRead Pixel measurement, campaigns, ads, creatives, products, search terms, attribution, and unit economics together.
Find the actual constraintSeparate creative fatigue from offer, audience, landing-page, tracking, or profitability problems.
Checks every generated planEvery generated plan is checked against its campaign inputs. Rejected patterns become account-specific guardrails; your feedback and measured outcomes add stronger evidence.
Nothing moves without youAdLucid reads your accounts and writes plans. It never changes budgets, status, targeting, creative, or keywords.
Not another vanity score. A loop that checks every generated plan and closes on the campaigns you act on.
Connect your accounts, generate a draft, check every claim and setting, then create it paused in the ad platform. You decide when spend starts.
1
Connect Your Store
Connect Shopify via OAuth, then link Meta Ads (all plans) or Google Search Ads (Growth+). Account permissions and provider approval times vary.
2
AI reads the data your accounts provide
Products, pricing, inventory and bestseller context from Shopify. Spend, delivery and conversion signals from Meta and Google. It proposes a strategy from that, and you review the product, audience, budget, keywords and copy before anything is saved.
3
Ad Content Built for You
Creative direction grounded in your actual products. Creator-style scripts, hooks, headlines, and copy use your connected product catalog.
Image ad generation: coming soon. Describe your idea and turn it into a product-grounded creative prompt, ready to generate, review and refine.
Template Library: coming soon on Growth and Scale. Reusable layouts and visual styles to inspire your next creative, without sharing merchant images or product data.
4
Create Paused, Then Enable
Approved campaigns are created paused in Meta or Google. Connected performance data and on-demand analysis can inform your next move; enabling or changing live spend always requires your confirmation.
Specialized AI workflows available when you generate, analyse, or ask Auren
Your full ad engine. One flat price.
Build Meta and Google Search campaign drafts, compare ad signals with margin context, and search active competitor ads from the Meta Ad Library. Recommendations support your judgment; they do not guarantee outcomes.
Store Intelligence
Ephermal imports product, pricing, inventory, and bestseller context through Shopify. Refresh or sync before generating when catalog details have changed.
AI Content Engine
Creative direction grounded in your actual products. Creator-style scripts, hooks, headlines, and ad copy use your connected product catalog.
Meta Ads Automation
Build copy, audience, budget, and ad variants, review them, then create the campaign paused through the official Meta Marketing API. You confirm separately before delivery starts.
Google Search Ads
Launch Google Search campaigns that show up when your customers actively search for what you sell. Ephermal handles keyword research and match types, negative keywords, ad copy, and ad extensions. Growth+ only.
Audience Intelligence
Build custom or lookalike audiences through Meta and check the Pixel status reported by your connected account before relying on conversion signals.
AI Copywriting Agent
Headlines, descriptions and CTAs are generated from your product context and the campaign strategy library. Review factual claims, tone, and policy compliance before launch.
ROAS Optimisation
Pull connected campaign performance and run the optimizer to review pause, hold, or scale recommendations before applying any live change.
Know when an ad is dying
Frequency climbing, CTR sliding, creative going stale. Run the analysis to see those signals together and decide whether a winning ad is quietly losing efficiency before the spend tells you.
Multi-Platform Reporting
One view across connected Meta and Google Ads accounts. Refresh campaign ROAS, CPM, CTR, spend, and conversions without manual exports.
Your catalog. Ready for each draft.
Ephermal connects to the official Shopify Admin API and imports product, pricing, inventory, and bestseller context. Refresh the catalog before generating when store details change; existing ads are not silently rewritten.
Product Catalog
Import · Refresh · Catalog context
Admin API
OAuth 2.0 · Secure · Official
Official Shopify Admin API, no scraping or middleware
Product, pricing and inventory import with explicit refresh
Bestseller and collection detection for smarter ads
Secure OAuth 2.0, your store token never leaves Supabase
Powered by
Facebook & Instagram, natively integrated.
Ephermal connects directly to Meta's official Ads API, the same infrastructure used by the world's largest advertisers. No scraping, no third-party middleware. Your campaigns run natively inside Meta's ad platform, even on day one.
Facebook
Feed · Stories · Reels
Instagram
Feed · Stories · Reels
Native Meta Ads API: no third-party middleware
Automated campaign creation & budget management
Meta Pixel tracking, monitored so you know it's actually firing
Multiple copy variants prepared for your review
Google Search Ads, done properly.
Unlock Google Search campaigns on Growth and Scale. Ephermal connects to the official Google Ads API, builds Manual CPC search drafts with controlled match types, negative keywords, and ad extensions, then pulls connected performance metrics into your dashboard.
Search Network
Keywords · Match Types · Negative Keywords
Ad Extensions
Sitelinks · Callouts · Structured Snippets
Google Ads API: native campaign creation
AI keyword research from your product catalog
Negative keywords and ad extensions built into every campaign
Manual CPC drafts with explicit budget review
Available on Growth & Scale plans
Also powered by
Meet Auren
Ask your ad account what went wrong.
A general chatbot guesses that your CTR probably dropped because of creative fatigue. Auren reads your connected accounts first and answers with the numbers behind it, then proposes the one controlled test worth running next.
Auren Your Ephermal AI copilot
Connected to AdLucid
Analyze your AdLucid results.
Ask what changed, why a score moved, or which campaign needs attention first.
Auren
Start with UGC Test · Broad. It is below break-even and creative health is declining. Keep the current ad as the control, then test one new proof-led hook before changing budget.
Based on contribution margin, ROAS trend, CTR trend, and creative fatigue
Message Auren...
Profit Tracker
You're probably optimising the campaign that's losing you money.
You spent €800 on ads and made €3,200 in revenue. Great ROAS. But your pre-workout costs €46 to make and land on the door. At €59 retail with 1.9% + €0.25 payment processing, every 4× ROAS order was bleeding you €3.12. Enter your real COGS and your variable costs, and Ephermal reports contribution margin rather than gross, so you see which products actually make money instead of which ones look good in the ROAS dashboard.
Enter COGS per product in seconds
Margin % and net profit calculated per SKU
Spot which products actually make money at a glance
Profit-per-ROAS-point surfaced in your dashboard
ROAS 4.1× · looks great
Pre-Workout 300g · €59 retail, €46 cost = 22% gross, 19.7% contribution. Break-even 5.07×, so a 4× order loses €3.12.
Real margin by product
Protein Powder 1kg68%
Shaker Bottle51%
Resistance Bands43%
Pre-Workout 300g22%
Recommendation: shift budget toward Protein Powder 1kg
What Ephermal costs, and what it does not.
One flat monthly subscription. Your ad budget is paid to Meta and Google directly, and it never passes through us.
€89per month to start
Compare that against what you pay today: an agency retainer, a freelancer, the tools you already subscribe to, or the hours you spend on this yourself. We do not know your stack, so we will not invent a number for it.
Your bill does not move with your ad spend
The subscription is flat. Spending more on ads in December does not move you to a higher plan, and there is no percentage of ad spend on top.
Your plan never changes without you changing it
No automatic upgrade when you cross a threshold. If a plan limit is reached, the feature stops and tells you, rather than billing you more.
Cancelling stops Ephermal, not your ads
Campaigns you launched live in your own Meta and Google accounts and keep running until you pause them there. Ephermal stops making or proposing changes when your access ends.
Under the hood
Every campaign teaches the next one what worked.
Ephermal records what it recommended, what you approved, and what the numbers did afterwards. That measured outcome is what the next recommendation is built on, so the advice gets more specific to your store over time.
Orchestrator Agent
The core intelligence. Analyzes your store, plans strategy and coordinates every specialist agent in sequence.
Performance Signals
Ephermal tracks results across your campaigns and refines its strategy based on what actually converts in your category.
Full Transparency
See exactly what the AI decided and why. Approve creatives before launch. You are always in control.
What you actually get.
Paused
Default state for newly created campaigns
€89
Per month to start, billed separately from your ad budget
2
Ad platforms connected: Meta and Google Search
€0
Spent until you approve a campaign yourself
“Your store doesn't need an agency. It needs a system.”
Ephermal
Built for small stores. Works as you scale.
Ephermal is designed for Shopify stores that want one workflow for product context, campaign drafts, connected performance data, and explicit approvals. It can support a first test or a larger multi-store workflow, but results still depend on the offer, creative, audience, budget, tracking quality, and market.
Straightforward billing
A monthly software subscription, separate from the ad budget you set with Meta or Google.
Direct founder access
Questions, setup, feature requests: you reach us directly. Not a support ticket queue.
Shape the roadmap
Your feedback drives what we build next. Early users have real influence on the product.
Review-first campaign workflow · Founder onboarding included
Pricing
Built for every stage.
Whether you're making your first sale or scaling past your tenth thousand. One flat monthly rate, no contracts, cancel any time. New accounts get a 3-day free trial: add a card at checkout, and cancel before it ends to pay nothing.
Starter
€89
/ month. For stores building a repeatable paid-social workflow
1x weekly AI allowance
Usage is tracked as a percentage. Resets Monday (UTC). Shared across your stores.
Creative CreditsComing soon
Generation cost will vary by quality and resolution. Current allowances stay unchanged.
None of these quite fit? Agencies, multi-store operators and anything unusual, tell us what you need.Contact sales
Weekly AI usage and monthly creative allowances are separate. Starter is the 1x baseline; Growth includes 2.5x and Scale includes 5x that weekly AI allowance. A full weekly allowance is 100% on each plan. Current script and video allowances remain as listed. Weighted Creative Credits are coming soon, with the cost shown before generation rather than a fixed one-credit-per-asset promise.
FAQ
Common questions
No experience required. Ephermal is built specifically for Shopify store owners who have never run a paid ad in their life. You connect your store, and the AI handles audience research, creative writing, campaign setup, and budget management. You review and approve. That's it.
Ephermal is designed for stores at the earliest stage. Whether you've made 10 sales or 10,000, the AI reads your catalog and builds a campaign strategy around what you actually have. The sooner you start running real ads, the sooner you find out what the market wants.
You set your own ad budget. Ephermal never charges against your ad spend. A common approach is to start with a small daily budget on Meta, see what converts, and only then scale. Ephermal's job is to make that spend count: clearer audiences, better creatives and honest signals on what is worth scaling.
Yes. Ephermal connects directly to Shopify via OAuth. After authorization, it can import products, pricing, inventory, orders, and revenue for the relevant dashboard tools. Refresh or sync before generating when your store data has changed.
All plans include Meta campaign creation via the official Meta Marketing API. Growth and Scale also unlock Google Search campaigns through the Google Ads API. Shopping, Performance Max, Display, and YouTube campaign creation are not currently supported.
Ephermal reads your live product catalog and generates creator-style ad scripts, hooks, headlines, and copy tailored to your actual products. These are not templates. Every brief is written specifically for your store and audience. You review and approve before anything goes live.
Yes. Every creative generated by Ephermal goes through your approval queue first. You can approve, reject, or request a regeneration before anything is published to your ad accounts. You stay in full control at all times.
Competitor Radar searches the Meta Ad Library for active ads in your niche. You enter a keyword or brand name and it surfaces what competitors are running right now. The AI then breaks down the hook type, target emotion, and CTA, then writes a counter-strategy so you can position against them before you spend a dollar.
AdLucid is Ephermal's campaign intelligence layer. It combines normalized Meta and Google delivery data with Shopify cost of goods, variable costs, contribution margin, and break-even ROAS. A deterministic engine scores each campaign, retrieves source-backed strategies that match its evidence, and asks AI to create a bounded improvement plan. AdLucid does not make live changes without your approval.
Auren is Ephermal's conversational copilot. It uses available AdLucid scores, campaign evidence, economics, and measured learning history to explain performance and propose the next controlled test. It does not treat hypotheses as facts or authorize live-account changes.
Enter product cost of goods and store variable costs so AdLucid can estimate contribution after ad spend and compare ROAS with your break-even ROAS. The estimate remains separate by ad provider because platform attribution is not deduplicated order truth. You review and approve every proposed live change.
Billing is handled directly through Ephermal via Stripe, separate from your Shopify billing. You subscribe monthly and can cancel any time from your dashboard. No agency fees, no hidden costs, no minimum contract.
Build the next campaign with better context.
Connect your store, review an AI-assisted draft, and decide when it is ready to spend.
