Budget scenarios, with your approval.
Set a revenue goal and a ROAS assumption. Ephermal turns them into a transparent spend scenario for Meta and Google. You review every live change before it happens.
A budget plan should start with evidence,
not a benchmark.
A transparent assumption is safer than a confident-looking number with no basis.
Unknown break-even → unsafe spend
Without product costs and variable costs, a ROAS target cannot tell you whether a campaign is profitable.
A baseline is not proof
A 50/50 starting point is useful when marginal-return evidence is missing. It is not a verdict about future returns.
Unreviewed changes → avoidable risk
Budget changes affect real spend. Ephermal prepares the decision and leaves the final action with the merchant.
Three steps. Then you decide.
The tool makes its assumptions visible before it suggests a change.
Connect your store + ad accounts
Ephermal reads connected product, sales, and campaign data. Data availability is shown before a scenario is presented.
Set your revenue goal
Enter a target, timeframe, and ROAS assumption. Ephermal reverse-calculates the spend scenario and states where evidence is still missing.
Review before any change
Use the scenario to plan a controlled test. A budget is only applied after you select the campaign and confirm the change.
Budget decisions, made with
the evidence attached.
Tools to frame the decision clearly and keep live changes under merchant control.
Transparent budget scenarios
Reverse-calculate a daily spend from the goal and ROAS assumption you provide, then see the assumptions beside the result.
ROAS-Based Scaling Decisions
When a campaign clears your ROAS target, Ephermal works out the new daily budget and shows you the before and after. Applying it stays your decision, and your daily cap bounds it.
Draft and review in one workspace
Prepare campaigns in Ephermal, review the details, and create them paused before any live decision.
Creative fatigue signals
Surface CTR and frequency changes that may need a creative review. Ephermal proposes the next test, it does not swap an ad.
Provider-aware reporting
Meta and Google attribution stay separate so a total does not imply deduplicated order revenue.
Scenario planning
Model a stated ROAS assumption over a defined period. The result is scenario math, not a statistical forecast.
What does a stated assumption imply?
Move the target to see illustrative scenario math with a fixed 2.5 ROAS assumption.
Your Revenue Goal
Scenario math, not a forecast. This calculator uses a fixed ROAS assumption rather than account data.
Scenario math, not a forecast. In the product, you enter the assumptions and approve any change to a live campaign.
Budget AI is included from Growth.
Starter merchants get manual budget tools. Growth adds AI-backed scenarios and Scale adds confirmed budget application.
- 1 Shopify store
- 15 AI ad scripts / month
- Manual budget control
- Campaign performance charts
- 1 Shopify store
- 75 AI ad scripts / month
- AI budget recommendations
- Creative fatigue monitoring
- Launch from Ephermal, created paused
- Everything in Growth
- Up to 25 Shopify stores
- 350 AI ad scripts / month
- Confirmed budget application
- Priority support