Ephermal connects your Shopify product margins to Meta and Google Search, Shopping and Performance Max (the last two are coming soon), so you can see which campaigns actually make money. Nothing spends without your approval.
From €89/monthCampaigns created pausedBuilt & based in Germany
Ephermal never launches a campaign or changes live spend on its own. Every step that costs money waits for you.
It reads your store and ad accounts and drafts a campaign or a change, with the evidence behind it.
Product, audience, budget, keywords and copy. Nothing is hidden behind a summary.
Approve, edit or reject. Rejecting costs nothing and the draft is kept.
Created paused. Spend begins only when you enable it yourself.
Paste your store URL. In seconds, see the exact brand brief, color palette, and ad strategy Ephermal would build for you, for free, right now.
Ephermal is built for early-stage Shopify stores: brands doing €0 to €5K a month who want to grow fast without burning budget on trial-and-error. Not yet at €10K? That is exactly who we built this for. Already past it? Ephermal scales with you.
Turn product context into a review-ready campaign draft, then decide what gets created in your ad account.
Compare campaign signals with product-margin context before deciding what to test next.
Use attributed performance, break-even ROAS, and estimated contribution margin to make more informed budget decisions.
Compare Meta and Google, review recommendations, and approve bulk status or budget changes from one workspace (Scale).
How it works
Connect your accounts, generate a draft, check every claim and setting, then create it paused in the ad platform. You decide when spend starts.
Connect Shopify via OAuth, then link Meta Ads (all plans) or Google Search, Shopping and Performance Max (Search on Growth and above, Shopping and Performance Max coming soon). Account permissions and provider approval times vary.
Products, pricing, inventory and bestseller context from Shopify. Spend, delivery and conversion signals from Meta and Google. It proposes a strategy from that, and you review the product, audience, budget, keywords and copy before anything is saved.
Creative direction grounded in your actual products. Creator-style scripts, hooks, headlines, and copy use your connected product catalog.
Image ad generation: coming soon. Describe your idea and turn it into a product-grounded creative prompt, ready to generate, review and refine.
Template Library: coming soon on Growth and Scale. Reusable layouts and visual styles to inspire your next creative, without sharing merchant images or product data.
Approved campaigns are created paused in Meta or Google. Connected performance data and on-demand analysis can inform your next move; enabling or changing live spend always requires your confirmation.
Specialized AI workflows available when you generate, analyse, or ask Auren
Build Meta campaign drafts and Google Search, Shopping and Performance Max drafts (Shopping and Performance Max are coming soon), compare ad signals with margin context, and search active competitor ads from the Meta Ad Library. Recommendations support your judgment; they do not guarantee outcomes.
Ephermal imports product, pricing, inventory, and bestseller context through Shopify. Refresh or sync before generating when catalog details have changed.
Creative direction grounded in your actual products. Creator-style scripts, hooks, headlines, and ad copy use your connected product catalog.
Build copy, audience, budget, and ad variants, review them, then create the campaign paused through the official Meta Marketing API. You confirm separately before delivery starts.
Launch Google Search campaigns that show up when your customers actively search for what you sell. Search is live on Growth and above. Shopping and Performance Max are coming soon. Ephermal handles keyword research and match types, negative keywords, ad copy, and ad extensions. Growth+ only.
Build custom or lookalike audiences through Meta and check the Pixel status reported by your connected account before relying on conversion signals.
Headlines, descriptions and CTAs are generated from your product context and the campaign strategy library. Review factual claims, tone, and policy compliance before launch.
Pull connected campaign performance and run the optimizer to review pause, hold, or scale recommendations before applying any live change.
Frequency climbing, CTR sliding, creative going stale. Run the analysis to see those signals together and decide whether a winning ad is quietly losing efficiency before the spend tells you.
One view across connected Meta and Google Ads accounts. Refresh campaign ROAS, CPM, CTR, spend, and conversions without manual exports.
Search, Shopping and Performance Max, each drafted for your review. Every Google campaign is created paused, and spend begins only when you enable it.
Live on Growth and Scale
Keyword campaigns for people already searching for what you sell.
Coming soon
Product listings built from your Google Merchant Center feed.
Coming soon
One campaign built from your Merchant Center products or from your own assets.
A general chatbot guesses that your CTR probably dropped because of creative fatigue. Auren reads your connected accounts first and answers with the numbers behind it, then proposes the one controlled test worth running next.
Ask what changed, why a score moved, or which campaign needs attention first.
Start with Creative Test · Broad. It is below break-even and creative health is declining. Keep the current ad as the control, then test one new proof-led hook before changing budget.
Based on contribution margin, ROAS trend, CTR trend, and creative fatigueOne flat monthly subscription. Your ad budget is paid to Meta and Google directly, and it never passes through us.
Compare that against what you pay today: an agency retainer, a freelancer, the tools you already subscribe to, or the hours you spend on this yourself. We do not know your stack, so we will not invent a number for it.
The subscription is flat. Spending more on ads in December does not move you to a higher plan, and there is no percentage of ad spend on top.
No automatic upgrade when you cross a threshold. If a plan limit is reached, the feature stops and tells you, rather than billing you more.
Campaigns you launched live in your own Meta and Google accounts and keep running until you pause them there. Ephermal stops making or proposing changes when your access ends.
Ephermal records what it recommended, what you approved, and what the numbers did afterwards. That measured outcome is what the next recommendation is built on, so the advice gets more specific to your store over time.
The core intelligence. Analyzes your store, plans strategy and coordinates every specialist agent in sequence.
Ephermal tracks results across your campaigns and refines its strategy based on what actually converts in your category.
See exactly what the AI decided and why. Approve creatives before launch. You are always in control.
Ephermal
Ephermal is designed for Shopify stores that want one workflow for product context, campaign drafts, connected performance data, and explicit approvals. It can support a first test or a larger multi-store workflow, but results still depend on the offer, creative, audience, budget, tracking quality, and market.
A monthly software subscription, separate from the ad budget you set with Meta or Google.
Questions, setup, feature requests: you reach us directly. Not a support ticket queue.
Your feedback drives what we build next. Early users have real influence on the product.
Review-first campaign workflow · Founder onboarding included
Whether you're making your first sale or scaling past your tenth thousand. One flat monthly rate, no contracts, cancel any time. New accounts get a 3-day free trial: add a card at checkout, and cancel before it ends to pay nothing.
Usage is shown as percentages. Weekly and monthly reset dates use UTC. Shared across AI tools. A monthly meter appears when a monthly policy is available.
Credits roll over. Direct Creative Credit recharge is unavailable.
Usage is shown as percentages. Weekly and monthly reset dates use UTC. Shared across AI tools. A monthly meter appears when a monthly policy is available.
Credits roll over. Direct Creative Credit recharge is unavailable.
Usage is shown as percentages. Weekly and monthly reset dates use UTC. Shared across AI tools. A monthly meter appears when a monthly policy is available.
Credits roll over. Direct Creative Credit recharge is unavailable.
Ephermal never takes a percentage of your ad spend. You pay one flat monthly price.
AI usage is shown separately as percentages with weekly and monthly reset dates. Creative Credits are added to an account only after a verified paid monthly invoice, roll over, and cannot be recharged directly. Existing wallet balances remain available independently of plan access.
Connect your store, review an AI-assisted draft, and decide when it is ready to spend.
Get StartedCreated paused by default · Explicit live-spend approvals · Cancel from settings